Go From Wannabe Flower farmer to profitable business owner this next growing season


Stop dreaming about the Flower Farmer life and leverage your small cut flower garden into a backyard business that actually makes you money

Enroll now

Do any of these sound familiar?

You've been scrolling on Instagram, watching every flower-farming channel on YouTube, and you're dreaming of the flower farmer life. Gorgeous gardens brimming with cut flowers, making beautiful bouquets, and living a life you love. But you don't have an acreage, you're not that great at gardening, and you like using social media--but you have no clue how to use it for marketing and selling your flowers.

You want to invest in growing cut flowers, but the more you look into it, the more complicated it seems. How do you grow everything? What are the best flowers? How do you seed start and what is the timing? Can you actually make money flower farming? And where are you going to find customers?!

You're a wannabe flower farmer with a day job, a backyard sized garden, and a dream. You want to dip your toe into the world of flower farming, find out if there's a market for it in your area, and not waste a ton of money on dead flowers and broken dreams.

Here's the good news--You don't have to have tons of growing space or loads of money to start living out your dream and making sales.

To really succeed in Flower Farming, you can't be good at just one thing--you need to be a triple threat. You need to be. . .

The Grower

You’ve got to know how to seed start on a larger scale than most home gardeners, plus time it all out so you never have a lull in your blooms.

The Artist

Know what flowers will work well together, how to arrange them beautifully, and have them look irresistable to customers.

The Marketer

A field full of blooms does you no good if you don’t know how to get customers. Figure out the ways of making money that play to your strengths, and start selling online and in real life.

What if you could...

Try out your flower farmer dream, without investing a ton of money?  Start growing flowers, getting customers, and leveraging a small space into a growing business.

Introducing

backyard Business:
Cut Flowers Made Simple

Go from flower farmer wannabe to backyard entrepreneur and build a cut flower business that actually makes you money.

Here's what you'll get

  • Know exactly what to grow and how to make it look good--all with the beginner in mind--with 4 handy ebooks: Cut Flowers Made Simple, Bouquets Made Beautiful, Savvy Seed Saving, and Bouquet Recipes
  • Start finding customers and making money as soon as possible with the Business Basics for Flower Farmers (the Marketing Bundle)
  • Skip to the finish line of creating a garden plan and avoid endless headaches. We've got done for you garden plans based on what business stage you're in--from complete beginner to more advanced gardener. Use them exactly as-is, or use them as a starting point for your own cut flower paradise.
  • Save time, money and frustration by having everything you need to start your backyard business all in one place.
  • Become resilient when things go wrong. Learn to play to your strengths, quickly learn from your mistakes, and find ways to still be profitable.

Here's everything we'll be covering

Module 1: What’s Your Business Stage?

We’ll discuss the 3 stages of a beginner business and what the best steps are for you, depending on which stage you’re in.

Module 2: Ways to Make Money Flower Farming

Learn the different ways you can make money with cut flowers.  We’ll discuss the pros and cons of each way, and how to know which ones are the best for you.

Module 3: Marketing You and Your Business

As marketing moves online more and more, learn how you can start marketing even when you don’t have a single seed planted, what tactics are working now, and how to set yourself apart–so you can start finding potential customers even when there’s still snow on the ground.

Module 4: Planning Your Growing Season

Where to order, what to order, what’s worth it (and what’s not) and what you should order.  I show you how to make your own plan, or you can use one of my pre-done ones as-is or as a stepping stone for your own.

Module 5: Seed Starting

There’s a LOT of seed starting for a flower farmer.  Here’s how to time everything out, do it well, and do it on a budget if needed.

Module 6: Spring

We’ll discuss soil prep, flower bed prep, spring bulbs, and trying to get flowers into your customers hands as soon as possible.

Module 7: Arrangements & Projects to Sell

The main event!  Get help with making hand-tied bouquets, mason jar arrangements, beginner bridal work, flower crowns, and more.

Module 8: Fall

Learn how to wrap up your garden for the season, plus a few ideas to extend your sales.

Module 9: Winter

Let’s talk about making money in the off season with dried flowers, live greens, and wreath making.

Module 10: Dried Flowers

Learn the basics of drying flowers and a few easy projects to sell.

Module 11: Cool-Loving Annuals

An introduction to cool weather annuals and how to make them work in colder zones.

Module 12: Zoom Calls

Dig in to all the Zoom Call archives from previous live rounds of Backyard Business.

Now for only $347!

Buy Now!

Let's do some Flower Farmer math. . .

The Wannabe Flower Farmer decides that this course is too expensive and sets out on her own.  You arent’ sure exactly what to buy, so you order $300 of tulips, $100 ranunculus, another $300 in dahlias, and make an additional $300 seed order.  Surely with $1000 worth of flowers you’ll have lots to sell. You don’t have a lot of growing experience, but you’re  confident it will be fine.  

Unfortunately, most of your tulips don’t come up, and a lot of the stems are too short to sell.  

You start the ranunculus, but it’s a hot spring and you don’t know how to grow ranunculus properly in those conditions, so that crop does poorly too. 

You don’t want to invest any more money, so you don’t get a website and put up an Instagram account.  But you don’t really know what to post and only have 3 pictures on it and 40 followers–mostly friends and family.  

Thankfully the seed order flowers do well, but they all seem to be blooming at the same time!!  You have so many flowers, and not nearly enough customers.  

Also, you don’t understand why the flowers you grew aren’t looking good together, and worse yet, aren’t really selling.

The dahlias do well and you make some sales, but you don’t really know how to store them, so later in the winter most of them get dried out.  

You spent $1000 on flowers, but only have $300 in sales to show for it–plus you can’t reuse those dried out dahlias next year!

$1000 invested – $300 in sales + wasted plants = a Frustrated First Year Flower Farmer

(And $700 in the hole!)

The Resilient Flower Farmer decides that she needs to hedge her bets and get this course.  After reading the sections on planning and ordering, you decide to invest $200 in dahlias and $400 in additional seed orders, also spending $1000 (including the course).  

Even though you skipped tulips and ranunculus this year, you still have a few earlier flowers and are able to slowly gain interest in your work.  

Unfortunately, the weather wasn’t in your favour this year, and your seeds didn’t do as well as you had hoped.  But!  Because you paid attention to the marketing and troubleshooting sections of the course, you didn’t freak out and were able to salvage the season. 

 You made your money back in sales, plus a little bit more.  

You also knew how to store your dahlias and only had a few tubers bite the dust.  As a Resilient Flower Farmer you were still able to learn from your mistakes, take a bit of bad luck, and still come out ahead.  

Plus, you’re confident you can make a decent profit next year with the skills you gained this year.

$1000 invested -$1200 in sales + smart business decisions = Confident Business Owner

The flower Farmer Math is simple--Don't waste another growing season and enroll now

You can’t afford not to invest this season.

Yes Please! I'm in!
I found the Backyard Business course very helpful. The course brings up areas and actions that a grower might not be thinking about when they first get started in flower farming. The step by step action plan is doable and scalable. I appreciated the fact that the creator, Kristen, grows in a similar zone as myself and she is very approachable and down to earth. This course is affordable and helpful. I’ll definitely be continuing to use the steps I’ve learned throughout this course in my flower farm growing seasons to come. Thanks Kristen !
Robbi, Legacy Flower Farm
Zone 3a Parkland County, Alberta, Canada
I found Shifting Roots Flower Course online & have not regretted signing up one bit. Kristen has covered about everything you will need to know to succeed in the flower business. Even though my business plan is to start next year the questions & ideas from other students just adds to this awesome course. Don't delay! Sign up!
Sonya, New Flower Farmer
Zone 3, Alaska, USA

This is for you if...

  • You've never grown cut flowers before, or you've tried and it hasn't gone very well.
  • You're thinking about starting a flower farming business, or you've been in one for 1-2 years and you're losing money.
  • You've never been an entrepreneur before, and you're ready to think like a business owner and not an employee.
  • You have no idea how you're going to get customers, market yourself, or how you can even make money with flowers
  • You've noticed that there's a lot of other wannabe flower farmers where you live, and you know you have to do something different to stand out.
  • You don't necessarily have a lot of space to work with, or you don't want to bite off more than you can chew in your first year of flower farming.
  • You don't want to go into debt starting a new business. You want to grow your business in such a way that you're not taking huge risks and losing tons of money.
  • You live in a colder climate (zones 2-5) and are tired of all the flower farming advice being from people who live in warmer zones.

This is not for you if...

  • You're an experienced flower farmer
  • You're good with social media and you know how to build a brand and attract the right customers.
  • While you can certainly use this program if you live on an acreage or farm and have a lot of space, my focus is on growing well in a small space.
  • You live in a warmer climate--sort of. While all of the business portions and most of the growing information can work for you, I am growing in zone 3 in the Canadian Prairies, so my growing advice is most applicable to those who live in zones 2-5 in North America. While I do have students from places like California and the Pacific North West, I do want to give you fair warning that my work comes from a cold climate, short season growing perspective.
  • You're looking to level up and existing flower farming business on a really large scale -- using tractors and turning your business into a full-time income.
women making a bouquet in the garden

Hey, I'm Kristen

I’ve turned a childhood obsession of running around and collecting flowers to arrange, into a blooming business both online and in real life selling flowers and creating content around growing flowers–all while doing it in a tough growing zone.  I garden near Saskatoon, SK, which means my growing season is short and the temperatures are generally cold.  If I can do it, you can too!

Not only do I know how to grow and arrange flowers, I also know how to quietly build a thriving online business.  My blog, Shifting Roots, has gone from a hobby that I was hoping would make me money someday, to a full-time business that attracts over a million users a year to my site and provides for me and my family.  I’m proof that you don’t need 10 000 followers on Instagram or Facebook to build a business.  You can do it with small numbers if you know how to attract the right people.

When I’m not playing with flowers or creating content, I’m hanging out with my husband and 3 kids, ages 10, 3 and 2–with one more on the way!!.  And yes, it’s as crazy as you’re imaging!!

Grow your Flower Business the Right way

While there’s no one right way to grow a business, my approach helps you test the waters so that you’re not risking it all unnecessarily.  Plus, when you join now and take advantage of the live class portion, you can ask whatever questions you need so you don’t have to figure out everything on your own.

Enroll now
I loved Backyard business because I learned so much about growing cut flowers and the business aspect of it ! Kristen shared her experience / knowledge and I learned from other students experiences as well. Kristen responded to our needs in a timely manner with any issues or questions we had.. well worth it!!
Eunice Lunstead
New Flower Farmer, Manitoba, Canada
Taking this course gave me the confidence to try flower arrangements, events and pop up sales that I never would have tried otherwise. The course material was so practical and exactly what I needed to launch my first year of flower farming! The zoom calls and Facebook group meant answers to specific questions and a great supportive community to learn, grow with and be inspired by. My business was way more successful this year than I could've hoped for, and I owe a lot of that success to the support and resources from this course. If anyone is considering taking it - go for it! Whether in a short or long growing season, the information is so practical and relevant.
Jacquie Tetik
The Garden Flower Farm, zone 7 Oklahoma, USA

BACKYARD BUSINESS HELPS YOU BE RESILIENT BY GIVING YOU A WELL ROUNDED EDUCATION IN THE 3 PILLARS OF SUCCESS

Here’s what we’ll cover in the course that will help you become each of these people…

THE GROWER

No flowers, no business.  In the course we’ll cover the best flowers to grow and the right varieties of each.  You can’t waste a precious growing season growing the wrong variety of flowers that have short stems!!  

You can also save time and hassle by using our pre-done plans, or use them as a launch pad to create your own.

Our flower-by-flower growing guide will tell you the ins and outs of each flower, so you can feel confident growing many of the most popular crops.

Plus, as we go through the growing year together, videos will be added to the course with step by step instructions.  No more endless poking around on Pinterest and YouTube and not really finding what you need. 

Most flower course creators live in warmer climates–but not me!  I live in zone 3 near Saskatoon, Saskatchewan Canada.  We have a 90-110 day growing season (really short!), dry growing conditions, and extremely cold winters.  If I can grow it, there’s no reason you can’t–especially if you live in zones 2-5.

Knowing you need to post on social media or get a website is all well and good, but what do you actually need to post?  And how do you get eyes on your stuff? What if you’re not good at technical stuff?

Learn from someone who has built her business from a hobby blog with a dream, into a full-time online business that has a million views on the blog a year.  I can show you how to find your ideal client, connect with them on social media in an authentic way, and get eyes on your product in the digital space.

We’ll learn how to stand out in a saturated market, to think like a CEO instead of an employee, and how to test out our strategies.

Plus, I’ll share how to start building a customer base before even a single flower is blooming in your garden.

In 2021I ran my flower farm in tough conditions–a record drought, a city where there are at least 10 other flower farmers within an hour radius, and I was starting with zero customers and zero followers on social.  But I leveraged my business know-how from running my online business and previous in-person businesses to grow my social following quickly, book 6 weddings, and made over $6000 in sales.

In 2022, I over doubled my flower farming income and have currently done $15000 in sales, and will finish out the year with at least $1000-$2000 more.

My strategies are simple, and anyone can learn them and implement them.

THE MARKETER

THE ARTIST

You’ve grown the flowers, grown your potential customer base, and now you can’t seem to put your flowers together well.  There’s no such thing as ugly flowers, but if they don’t look good, you won’t have buyers.  You need to learn how to be the Artist.

This course will teach you how to go from an arranger with no clue, to confidently putting together the flowers you grow–with videos explaining how to make some of the most popular items you can sell.

And finally, you can be the best arranger in the world, but if you can’t properly convey that with a camera, it will be difficult to get customers.  Our bonus guide on phone flower photography will give you simple strategies for photograph your flowers well enough so that you can start selling your flowers and building up a body of work to show future customers.

Frequently Asked Questions

Yes!  You can pay in 4 instalments of $86.75

You’ll instantly get access to the full course and bonuses. All ebooks, modules, videos, downloads, spreadsheets. . . everything! Over the course of the year, the Zoom Call recordings will be added to the Zoom module. Some lessons and modules may be modified or added to as we go through the growing season. Any seeds or equipments is not included.

Yes.  You many have to adjust the timing on some flowers, and if you live somewhere warmer, you’ll be able to grow more perennials than I can.

Backyard Business is available for purchase year-round, but there are no longer any live components. However, you can still access all the archived Zoom Calls in the course!

If you’re consistently losing money in your business–yes. If you’re doing well but are hoping to go really deep into a few certain topics, then this is probably not the right course for you. Backyard business is designed for part-time growers and beginners.

Unfortunately, due to the digital nature and instant access to materials, it is not.

The course is largely self-paced, as designed to be consumed as you need it. You can binge it all at once, or come back to it throughout the year. 

The videos are generally short 5-15 minutes each, and the ebooks are quite visual in nature and designed to be an easy yet informative read.

Zoom calls generally last from 45-60 minutes, and are held once every 6-8 weeks throughout the year.

While I can never guarantee results, if you complete the course and put it into practice, you will likely break even your first year, and continue to add profit in subsequent years.  Also, we’ll discuss how to know when it’s time to cut your losses and quit.

Some of my students have went into the course intending just to grow and learn for the year, and have ended up selling earlier than intended because they were able to build interest in their product before they were ready.

The course is a combination of ebooks, videos, and live Zoom calls throughout the growing year.  Additional videos and lessons may be added throughout the course of the year if students request them.

The course is yours forever. If I ever decide not to run the course, you will have at least one month’s notice so that you can download everything you need.

See how I built my backyard business and earned over $3000 in 2021

Yes, it is possible to make this kind of money from your backyard. Let me show you how.

Join over 70 students and counting and set yourself up for flower farming success. 

  • How to videos to guide you every step of the way--(a $297 value)

The time is now

Act fast to get the last available discount. Backyard Business is currently $70 off of it’s final price!!

I don't want to wait

© shifting Roots  |  DESIGN BY BLUCHIC | TERMS