Hey, I'm Kristen
I’ve turned a childhood obsession of running around and collecting flowers to arrange, into a blooming business both online and in real life selling flowers and creating content around growing flowers–all while doing it in a tough growing zone. I garden near Saskatoon, SK, which means my growing season is short and the temperatures are generally cold. If I can do it, you can too!
Not only do I know how to grow and arrange flowers, I also know how to quietly build a thriving online business. My blog, Shifting Roots, has gone from a hobby that I was hoping would make me money someday, to a full-time business that attracts over a million users a year to my site and provides for me and my family. I’m proof that you don’t need 10 000 followers on Instagram or Facebook to build a business. You can do it with small numbers if you know how to attract the right people.
When I’m not playing with flowers or creating content, I’m hanging out with my husband and 3 kids, ages 10, 3 and 2–with one more on the way!!. And yes, it’s as crazy as you’re imaging!!